Building company culture with a remote team can be a challenge. Physical distance takes away the camaraderie that naturally builds throughout the office when people interact on a daily basis. However, it is imperative to a company’s success because it impacts how employees and, ultimately, customers perceive the company. Having a strategy in place to build and maintain your company culture will steer your business in the right direction. Below we discuss our top 5 recommendations for building a strong culture with your remote team.
1. Communicate and Uphold Company Mission and Values
Strong company cultures do not just happen. They are built on a clarity of mission and strong core values. Create a mission that is clear and concise, communicate it to your team consistently and reinforce it through your daily choices and work. Keeping the mission top-of-mind for your employees will remind them they are in this together and they should always be striving to emulate your company’s core values, which ultimately creates alignment across your organization.
2. Create Psychological Safety
This term may be new to employers, but the concept is not. Psychological safety refers to a sense of confidence that the team will not embarrass, reject, or punish someone for speaking up.
Be sure your employees are encouraged to ask questions and disagree with your ideas without fear of retribution. Be open to feedback and acknowledging mistakes as a leader will demonstrate how you use them as learning opportunities. Continue to measure your team’s psychological safety by asking how comfortable people are sharing new ideas and disagreeing with others.
3. Cultivate Trust
To go along with creating a psychologically safe space for employees, you must cultivate an environment of trust. It is important to let your employees know that you trust them to get their work done. To empower them working from home, give them the freedom and show you trust them to set their schedule, meet their deadlines and check-in appropriately. Focus on their output versus the number of hours they are working.
4. Over Communicate
Another key way to build culture with a remote team is communication. Identify new ways to communicate and solicit feedback. There is a myriad of new communication platforms available. Find one that enables you to send out one-to-one communications and enables your team to respond in a way that works for them. For example, studies have proven that “texting” has a 60% higher engagement rate than traditional email. Breaking down communication silos will allow everyone access to the same information, encourage two-way dialogue and help avoid misunderstandings.
5. Establish Routine Meetups
In order to keep the lines of communication open, it is also imperative to have routine meetups scheduled. This should be a combination of one-on-one meetings between managers and their direct reports as well as regular team check-ins and team building activities. Managers should include many forms of meetups, too, in order to keep teams engaged and refreshed. Many options are available now, ranging from team calls and video meetings to Slack/Teams channels, virtual activities, and even teaching or learning sessions. If possible, consider having at least some meetups outside of work, too, to reinforce team dynamics.
It is not easy to keep a remote team connected, but with consistent effort and focus on building culture within your team you can do it! Contact MercuryHub today for help and more ideas to make your remote team successful. We have teams in LA and Dallas to serve you!